Where on one side the falling rupee is seen as a problem by
most, it is going to turn out as a blessing in disguise for the tourism
industry of India in concern with the inflow of foreign traffic. Every year an
estimate of 6.5 million foreign tourists visit India. This huge traffic
comprises of travelers from Bangkok, USA, Myanmar, Europe, Vietnam and Middle
East etc. If the Indian Association of Tour Operators comprising of more than
1600 members is to believed the tourism in India is going seen a hike of at
least 25%. The present situation in India might not be best from several angles
but its surely going to benefit the tourism industry in large. Starting from September
and continuing till March is the key tourism period of India. During this
period about 60% of the total foreign traffic visits India.
The freefall of rupee has already started affecting the
tourism industry since the foreign travelers have started extending their stay
in the country as they can now buy things at a lot cheaper rate. On 23 August
Indian currency rupee, fall to an all time low of 61.10 and presently it has
settled to as low as 68.8.
The depreciating value of the rupee in comparison to the
other foreign currency has no doubt created dark clouds over the outbound
travel sector. But the wonderful side effect of the same has brought India as a
travel destination into limelight as the tour packages now are more affordable
for foreign tourist which can be seen as a striking silver lining out breaking
from the same dark clouds.
The luxury hoteliers are rumbling the same trumpet, but it
is to be noted that of the leisure sector will be showing an upward movement, as
Business travel doesn’t happen out of Impulse. The leading tour operators have
started seeing a rise in inquiries from Europe, Russia and Britain as the
travelers from these countries want to exploit and take advantage of the rupee
breaching 100 against the pound. The news
is now being equally rejoiced by domestic travelers as they can enjoy an
enchanting trip within the country by spending less of their hard earned
fortune.
The most popular tourist destinations of Goa, Jaipur, Kerala
and Agra stand to benefit the most from the surge in domestic and foreign
tourism. Goa tourism is very much popular with the foreign travelers for its
beautiful and serene beaches. In present times when the value of rupee is
constantly depreciating the luxury hotels in Goa are wooing the travelers withgreat discount deals. This strategy is being put to work to promote Goa
Tourism. The leading tour operators have gone further by designing itineraries
and packages which are affordable and allow one to explore all the prime
attraction present in Goa at the same time.
Seeking to the trends it is most likely that as the tourist
season reaches its peak the leading hotels and tour operators come up with
attractive discount packages.
With the dramatic free fall of rupee traveling to India has
become a lot cheaper since the same things which use to cost you somewhere
around 10 pounds will now be a available to you at much lesser price. So don’t
wait just bag your bag and baggage to explore ultimate India at a luring price.
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